Change the Game: How To Start Your Own Independent Hip Hop Label (E-Book Version) by Walt F.J. Goodridge
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Want to start your own Hip Hop/Urban Music Record Label but don't know where to begin? Get started today with Change the Game: The Independent Hip Hop Label
Guide to Success in the New Music Industry--Hip Hop's #1 Best-Selling guide on how you can start your
own record label!
This e-book (also available as a hardcopy book ) is the only record label how-to guide devoted entirely to rappers,
urban artists & urban music entrepreneurs and has
EVERYTHING YOU WILL
NEED TO START YOUR OWN HIP HOP RECORD LABEL!
Change The Game (originally entitled Rap: This Game of Exposure) was created by the former president and VP of
promotions of an Urban Music independent label to HELP you SUCCEED! It's written in a clear and simple way with advice, tips and
techniques to show you step-by-step what you need to do to successfully release your own Hop Hop music--and get the most
from your Urban Music marketing and promotion efforts!
"Change The Game is the definite source for those aspiring to get into the music industry..." --Gabriel Tolliver, Associate Producer, YO! MTV RAPS
"To the point, easy to read. If you're putting a business together in the [Urban] music industry, you must have this book!" --Wildman Steve, WBAU-FM, NY
Still the only book of its kind ANYWHERE aimed at the Hip Hop/Urban Music market, Change The Game is a unique money-making
Hip Hop guide. The first half of this book gives you all the business information,
forms and procedures you'll need to set up your Urban Music Company/Record Label. The second half (when you order the
2003-2004 Urban Lists of Exposure) provides exclusive Urban music industry promotion contacts--names, addresses and
telephone numbers of the radio stations, video shows, stores, magazines, distributors, and internet sites which promote Rap music.
This is the manual that Chuck D. of Public Enemy, The Source Magazine, Rap-pages and the Rap Coalition have endorsed and given
their full support to!
"Carry this around with you and treat it like your Bible!" --Chuck D, PUBLIC ENEMY
"As the Hip Hop world gets more crowded, it's more difficult for you to make your project stand out. "This Game..." is an
invaluable guide to the inner workings of the Rap industry. To succeed, you must know the rules of the game, and this book tells
it all like it is!" --Jon Shecter, Editor-in-Chief, SOURCE MAGAZINE
"A must-have for anyone who wants to know the business of Rap Music!" --Sheena Lester, Editor, RAPPAGES MAGAZINE
"On Point! It's truly one stop shopping for info on the Rap Industry!" --Wendy Day, RAP COALITION
The business start-up information alone in Change the Game will SAVE you HUNDREDS of dollars. And the Urban promotion lists along with the Promotion & Marketing Chapter mean you don't have to pay a promotion company THOUSANDS of
dollars to promote your record! Even if you don't have the same money the major labels do, you NOW have the same information! The
rest will be up to your desire, commitment and talent!
This information is no longer just available to a few chosen Major Record Labels--It's available to EVERYONE in the Hip Hop
Generation who wants to start their own record label and be successful in Rap Music.
You'll Get:
An updated chapter on choosing the right business structure (with LLC information)
How to launch your label online for the least expense!
Sample producer and record label contracts
New tax forms and tips for the new business structures
Expanded contact information including website URLs and email addresses
An updated Comprehensive Label Release Marketing Game Plan and Task Checklist
A Record Label Trouble Shooting Guide (Not making money? Here's what could be wrong!)
Plus Answers to These Questions:
How do I start a label in ANY state in the US, Canada and other countries?
Should I be a Sole Proprietorship, Partnership, Corporation or LLC?
What paperwork do I need?
Can you show me a sample contract for me to use to sign my artist(s)?
How do I get my record in the stores?
How do I get my music on the radio?
How can I sell my product with or without a distributor?
What should I be doing in the day to day operation of my record label?
Can you give me contact info for real people I can call to help me?
What if my label isn't making money?
Can I REALLY compete with the bigger players?
How can I sign my label to a deal with a major or a larger independent?
Can I really make money doing this?
With our trademarked Record Label Game Plan, you'll learn how to
Monitor your OPERATIONS
Find, sign and develop talented ARTISTS
Create your PRODUCT on CD or other media
MARKET, Promote & Advertise it
SELL IT to stores, distributors and to the public
Maximize additional streams of INCOME
RECOUP your expenses
PAY the players
Make a PROFIT
GROW your business
YOU ALSO GET:
CRUCIAL BUSINESS STARTUP TOOLS:
Starting your label (forms & more!)
Registering your business information
Trade Organization membership information
Accounting/Business Tax forms & tips
RUNNING YOUR LABEL
Manufacturing a record/cass/cd information
Package design and development tips
Pressing and duplication hints
Making a video
-Staying out of debt
When to release your music
Getting distribution
Collecting Your Money!
THE LABEL & THE ARTIST
Contracts w/samples
Copyrights and protection
Advances
Sample/Clearance
-More!
RUNNING YOUR LABEL
Record release timetable
Associations YOU NEED to join
Books & Publications to get to stay on top of the game (and get promoted for next-to-nothing in!)
-More!
PROMOTION (we recommend that you also purchase the Urban Promotion Lists for valuable Urban Music Contacts)
Urban Music Promotion defined
Promotion Who,What &When
Creating an effective Hip Hop Press Kit
Hip Hop Promotion Tips & Techniques
DISTRIBUTION
On your own or w/major
Understanding the process
Getting Distributors interested
-AND MUCH More!
"Change The Game is the most comprehensive Hip Hop publication to date. It defines every aspect necessary in the business!" --Meshaq Blaq, Editor, NO SELLOUT MAGAZINE
"...packs a lot of information!" --Havelock Nelson, BILLBOARD MAGAZINE
"Walt Goodridge's step-by-step guides are fundamental for all Rap entrepreneurs. ....clearly illustrates the basics for starting
your own record label. .... comprehensive reading, and an ideal roadmap for success in the music industry!" --Kathy Danniels, UPSCALE MAGAZINE
"...shows great caring and depth and foresight.....a great instrument for anyone, young or old interested in the music industry!" --Rev. Mariah Britton, Riverside Church, RAP WRITERS & PERFORMANCE WORKSHOP
A Message from the Author:
Dear fellow Hip Hop Entrepreneur,
After reading all of this, you might be thinking, "this sounds like hype," "I feel skeptical" or "this is too good to be
true."
I know exactly how you feel!
In this day of hard-sell advertising, it's hard to determine what's hype and what's real. That's why we included testimonials from
others who've used the book, as well as the endorsements of CHUCK D, RAP COALITION, SOURCE, BILLBOARD an other reputable people
and sources. Keep in mind that legally, we couldn't use these people's names without their permission. And if we were not the real
thing, they wouldn't want to be associated with us.
I can't guarantee that you'll be successful using our product, but I can definitely tell you that many others have used our
manuals successfully.
But whether you give it a try or not, as author of these books, I hope you're finding success in the pursuit of your dreams!
From Rock Stars to Multi-Platinum Rappers, Record Label Entrepreneurs to up-n-coming Unsigned artists,
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