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Did you know that over 90% of band press kits/promo kits/epk's end up in the
trash can instead of in the hands of music industry executives? Why? Sadly, most press kits
seriously lack the essential ingredients every musician's press kit should include. Here are a
collection of links that ensure your publicity materials are actually read/listened to by record labels,
A&R scouts, newspaper editors, writers, booking agents, program directors and other important music
industry professionals that will advance your music career:
• Press Kits Book Directory -
Lots of Getsigned.com books here by music industry professionals (including Mike Po, a
Getsigned.com columnist who discovered the Smashing Pumpkins) on the subject of building an effective
artist press kit. They will show you exactly what you need to include (or not include) in your press kit/epk
to ensure your music gets heard.
• What Is A Press Kit?
[Article] by Mike Po - Chicago indie label legend (Limited Potential Records: Smashing Pumpkins, Brainiac, etc.) and best-selling author Mike Po (The Press Kit) de-mystifies the press kit and explains why having a good one could mean the difference between getting your music noticed...or getting it ignored. Read Po's exclusive excerpts from his informative new e-book
The Press Kit here.
• Press Kit Secrets
[Article] by Jeffrey Fisher - Author Jeffrey Fisher (Ruthless Self-Promotion in the Music Industry) discusses the 8 things you should always include in your Press Kit.
• How to Make Sure the Music in Your Promo Kit Gets Heard
[Article] by Bob Baker 
• Making a Press Kit: Perfect Package and Perfect Timing
[Article] by Attorney Ronald Bienstock
• What You Should Include In Your Touring Press Kit
[Article] by Jeri Goldstein - Author Jeri Goldstein (How To Be Your Own Booking Agent)
shares four types of press kits that will help you get the gigs, get the interviews, get the reviews and
get the airplay you need.
*You can also search for a specific article/topic/keyword in our search box located under our logo at the
top of this page.
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